5 Winter UGC Ad Ideas for December
December can be pretty cold for a lot of people! This can be an easy starting point for UGC ad scripts.
December can be pretty cold for a lot of people! This can be an easy starting point for UGC ad scripts.
Airtraffic’s reputation for creativity is unparalleled. Trusted by major advertisers like Supercell, Niantic, and Zynga, our UGC experts craft scripts and concepts that are not only attention grabbings but also emotionally engaging.
Looking for TikTok UGC ad inspiration? Airtraffic is a leader in UGC. Here are some of the top performing UGC ads we've produced.
The message is crystal clear: If you're not incorporating UGC in your marketing strategy, you're missing out on tapping into this vast reservoir of engagement.
UGC ads are significantly cheaper and therefore easier to scale. They're a strong strategy for any user acquisition or performance marketing team.
The human brain is wired to recognize faces. This is a result of our evolution, as identifying faces allowed early humans to recognize members of their tribe and differentiate them from potential threats.
For instance, you might design your UGC video ad to look like a Twitch streamer clip. Or maybe the UGC talent appears picture-in-picture over the gameplay, or even green screened on top of it.
By generation, 86% of Gen Z and 81% of Millennial shoppers indicate they’re more likely to buy from eCommerce sites that display user-generated content (UGC).
While TikTok is a popular choice for UGC mobile ads, these other platforms offer great potential for brands seeking to stretch their UGC ads and increase their ROAS.
Users want authenticity. Traditional ads don’t always offer that. Simply put, they’re another advertisement in a sea of many.
This familiarity presents a unique challenge for marketers: they must create ads that blend into the native look of these platforms, yet still make a remarkable impression on the audience. In other words, marketers are facing the unique challenge of standing out while blending in.
These types of videos are super popular on TikTok, including variations where the interviewer asks "truth or dare" or "double it and pass it on" style questions.
When it comes to UGC video ads, the key is to make your script sound as genuine and relatable as possible. UGC is all about users sharing their experiences and stories, so you want to create a narrative that feels authentic to your target audience.
UGC video ads can sometimes lead to copyright and legal issues if the content features unauthorized materials, such as music, images, or footage from other sources.