If You Aren't Running UGC Video Ads, You're Losing
The message is crystal clear: If you're not incorporating UGC in your marketing strategy, you're missing out on tapping into this vast reservoir of engagement.
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UGC vs. Influencer: What's the Difference?
UGC ads are significantly cheaper and therefore easier to scale. They're a strong strategy for any user acquisition or performance marketing team.
UGC and Why Your Marketing Strategy Needs It
By generation, 86% of Gen Z and 81% of Millennial shoppers indicate they’re more likely to buy from eCommerce sites that display user-generated content (UGC).