The Power of Mascots in Advertising
The human brain is wired to recognize faces. This is a result of our evolution, as identifying faces allowed early humans to recognize members of their tribe and differentiate them from potential threats.
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The Evolution of Video Game Advertising
The commercials and ads in the 90s are a fever dream of rock music, trendy outfits, and cool teenagers ignoring competing products.
Top 5 Most Controversial Video Game Ad Campaigns
In response, the game's marketing team launched the “Sin 2 Win Sweepstakes” where contestants were encouraged to send in pictures doing sinful, lustful activities. The winner received a night with “two hot girls, a limo service, paparazzi, and a chest full of booty.”