Featured Content

If You Aren't Running UGC Video Ads, You're Losing

The message is crystal clear: If you're not incorporating UGC in your marketing strategy, you're missing out on tapping into this vast reservoir of engagement.

Why Gameplay Ads Always Work

What makes gameplay ads perpetually relevant is their candid portrayal of the game. Selecting the most thrilling moments and challenges your game offers, and spotlighting those unique features that leave an impression, is pivotal.

UGC vs. Influencer: What's the Difference?

UGC ads are significantly cheaper and therefore easier to scale. They're a strong strategy for any user acquisition or performance marketing team.

The Power of Mascots in Advertising

The human brain is wired to recognize faces. This is a result of our evolution, as identifying faces allowed early humans to recognize members of their tribe and differentiate them from potential threats.

How To Effectively Mix UGC With Gameplay

For instance, you might design your UGC video ad to look like a Twitch streamer clip. Or maybe the UGC talent appears picture-in-picture over the gameplay, or even green screened on top of it.

UGC and Why Your Marketing Strategy Needs It

By generation, 86% of Gen Z and 81% of Millennial shoppers indicate they’re more likely to buy from eCommerce sites that display user-generated content (UGC).

The Evolution of Video Game Advertising

The commercials and ads in the 90s are a fever dream of rock music, trendy outfits, and cool teenagers ignoring competing products.

Other Channels Where TikTok Ads Perform Well

While TikTok is a popular choice for UGC mobile ads, these other platforms offer great potential for brands seeking to stretch their UGC ads and increase their ROAS.

A/B Testing ASO Creative: Screenshots, Trailers, and Icons

App preview trailers can significantly increase conversion rates by providing a dynamic overview of what to expect from your app.

Why Mobile Game Marketers Should Prioritize Innovation over Imitation

While competitor analysis is an integral part of any business strategy, in the realm of advertising, it can sometimes lead to a copycat culture.

How 3D Video Ads Can Improve Your Mobile Game Ad Campaigns

In the highly competitive mobile gaming industry, effective advertising is crucial for capturing the attention of potential players and driving downloads.

Ultimate Guide to Color Psychology in Mobile Video Ads

This color might be featured in mobile video ads for apps related to arts, music, or those offering premium services.

10 Essential Screenshot Tips for App Store Optimization

Experiment with different screenshot designs, orders, and captions to determine what works best for your target audience. A/B testing allows you to optimize based on real user responses, leading to higher conversion rates and more successful user acquisition.

UGC Mobile Gaming Ads Vs. Traditional Ads: Performance Matters

Users want authenticity. Traditional ads don’t always offer that. Simply put, they’re another advertisement in a sea of many.

Top 5 Most Controversial Video Game Ad Campaigns

In response, the game's marketing team launched the “Sin 2 Win Sweepstakes” where contestants were encouraged to send in pictures doing sinful, lustful activities. The winner received a night with “two hot girls, a limo service, paparazzi, and a chest full of booty.”