We make creative mobile ads for video games.
"Airtraffic consistently blows us away with their creativity and quality of video ads. They've quickly become a go-to partner for many of our teams."
Senior Art External Development Manager
What is Airtraffic?
Airtraffic is the #1 agency for video game mobile ads. We specialize in UGC and create custom, affordable video ads at our Southern California studio. Our awesome clients include names like Supercell, Zynga, Blizzard, Niantic, and many more.
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"Airtraffic understands the needs of their customers and products. We value their creative, fresh thinking and solid executions!"
Performance Marketing Creative Director
UGC Video Ads
UGC is our bread and butter. We write, cast, film, and edit hundreds of custom UGC video ads every month for games like Clash Royale, Diablo Immortal, and Game of Thrones: Legends.
Motion / Gameplay
We produce fun and engaging motion / gameplay ads for games like Squad Busters, Words With Friends 2, and Merge Mansion. We capture gameplay in-house, offer unlimited editing revisions, and support localizations.
Premium Video
Need more polish than UGC? Our production team creates high-quality video content like game trailers, CTV ads, and developer diaries.
Featured:
Street Fighter: Duel
We produced hundreds of video ads for Crunchyroll's Street Fighter: Duel from soft launch through worldwide. Our creative strategy prioritized UGC ads and included character cosplay, 90's nostalgia, and even an original rap. Below are selected highlights.
Videos have been compressed for optimization and may contain artifacts not representative of original quality.
"Airtraffic has been our secret weapon for UA creative success. They’ve helped us quickly scale campaigns for multiple games in the US and EU with high-performance video ads. It’s hard to find this combination of creativity, quality, speed, and flexibility in a creative partner. Airtraffic continues to impress us."
Director, Growth & Retention
App Store Creative
It's time to refresh your app preview trailer and screenshots. Our team creates awesome app store creative for games like Zynga Poker, Monster Hunter Now, and Hay Day.
Graphic Design
A good marketing campaign contains a healthy balance of creative assets. We design fresh banner ads for games like Chrome Valley Customs, Game of Thrones Slots Casino, and One Punch Man: World.
3D Animation
Video games and 3D animated ads go together like peanut butter and jelly. We animate 3D ads for games like Star Wars: Hunters, Game of Thrones: Legends, and Property Brothers Home Design.
"Airtraffic is one of the best mobile ad creative agencies we've worked with. They've helped us produce cost-efficient mobile video ads, UGC ads, and even high-quality studio dev diaries."
Growth Marketing Lead
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"Airtraffic has become our closest partner on producing ad creative over the past few months. They've developed a deep understanding of our product, our users, and the value propositions that work, and have used that to bring new ideas to the table and solid creative execution on our new video ads."
Head of User Acquisition
FAQ
We're flexible to your needs, we have reasonble pricing, and our ads are awesome. Our team is great at what they do and our UGC offering is unmatched. Our clients love working with us because it feels like working with your own internal team. Just take a look at our sample work, we think it speaks for itself.
Yes. We write and pitch the ads we produce. But we're also happy to produce any scripts you've written as well.
We offer unlimited editing revisions until an ad is approved. This has been our policy since day one. Why? Because we used to be in the client seat, and we hated it when agencies would charge extra for revisions. We'll keep making edits until you and your teams are happy.
Yes. All deliverables include up to the 4 standard sizes for major mobile ad channels. If you need additional sizes we can provide those for a small fee.
Yes, we localize ads for many of our clients. We use translations provided by your team, or we can source them for you, including AI translations which are free. We can also produce localized UGC ads with native speakers for most popular languages.
Our standard workflow uses Slack and Google Drive. However, we're happy to work within your tools as well. Our team is familiar with Asana, Wrike, Notion, Jira, Trello, Monday, ClickUp and Focal. If you use something else, we'll be happy to learn!
Yes. Our internal production team specializes in UGC video ads and films everything at our studio or surrounding area in Southern California.
No. We work with actors from our own vetted internal network. This means we can deliver UGC ads without usage limitations or time restrictions.
UGC ads are made to look like organic content on TikTok, YouTube, Instagram, and other popular video apps. We film these on phones and edit them in the style of trendy videos. CTV ads are larger in scope and cost, higher in quality (think TV), and typically used in OTT campaigns or on brand channels.
We can and have — most notably we've produced influencer content for Star Wars: Hunters — but we are not a traditional influencer agency. Costs and usage agreements vary for influencer content.
No. We always film custom footage for your UGC ads. We do not use a prerecorded UGC library, UGC marketplaces, or other stock content sources.
Yes. We typically edit in After Effects, Premiere Pro, and Photoshop. Video project files can be delivered for a small fee. Design projects are provided at no cost.